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Index: Learning by Design
Instructional Design RecipesThe original version of this document was prepared by InSites, Inc. of Boulder, Colorado for the W. K. Kellogg Foundation of Battlecreek, Michigan under the title of "A Connoirsseur's Guide to Instructional Design Recipes: Theories, Models, and Prescribed Components." Joseph P. Martinez, Ph.D. Page ContentsAdvanced Organizer
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| 1. Identify the instructional goal
2. Conduct instructional analysis of the goal 3. Analyze subordinate skills 4. Identify entry behaviors and characteristics 5. Write performance objects 6. Develop criterion-referenced test items 7. Develop an instructional strategy 8. Develop instructional materials 9. Design and conduct formative evaluations 10. Revise instructional materials 11. Conduct summative evaluation |




1. Gain attention 2. Inform the learner of the lesson objective 3. Stimulate recall of prior learning 4. Present the stimulus material with distinctive features 5. Provide learner guidance 6. Elicit performance 7. Provide information feedback 8. Assess performance 9. Enhance retention and learning transfer




1. Maintain a buffer between the learner and the potentially damaging effects of instructional practices 2. Provide a context for learning that supports both autonomy and relatedness 3. Embed the reasons for learning into the learning activity itself 4. Support self-regulation through the promotion of skills and attitudes that enable the learner to assume increasing responsibility for the developmental restructuring process 5. Strengthen the learner's tendency to engage in intentional learning processes, especially by encouraging the strategic exploration of errors




Personal capabilities that interact with human nature 5. Self-reflective capability 4. Physiological state
2. Forethought capability
3. Vicarious capability
4. Self-regulatory capability
1. Enactive experience
2. Vicarious experience
3. Verbal persuasion








In conducting the analysis of instruction, indeed as a recipe for the process of learning, you might consider doing each or any part of the following
1. BRAINSTORM the particulars of the project with colleagues and the project participants. Decide whether the project is even worthwhile to do at all.
Additional Source(s): Rawlinson, J. G. (1981). Creative Thinking and Brainstorming. Aldershot, UK: Gower.
McDermott, F. M. (1982). Try brainstorming--a quick route to job analysis, Training/HRD, 19(3), 38-40.
2. Conduct FORCE-FIELD ANALYSIS: That is, determine project benefits and constraints. You can do this by simply drawing a line down the center of a blank page and itemizing the pros and cons relating to the project.
Additional Source(s): Knowles, M. S. (1969). Sequential Research Needs in Evolving Disciplines of Social Practice. ERIC Clearinghouse and Reproduction Services (ED038589).
3. Conduct NEEDS ASSESSMENT to determine whether a "gap" exists between actuals (what one knows, or does) and optimals (what one should know or do).
Rossett, A. (1991). Needs assessment. In G. J. Anglin (Ed.), Instructional Technology: Past, Present, and Future, (pp. 156-169). Englewood, CO: Libraries Unlimited, Inc.
Additional Source(s): Zemke, R., & Kramlinger, T. (1982). Figuring Things Out: A trainer's Guide to Needs and Task Analysis. Reading, MA: Addison-Wesley.
Kaufman, R., Stakenas, R. G., Wager, J. C., & Mayer, H. (1981). Relating needs assessment, program development, implementation, and evaluation, Journal of Instructional Development, 4(4), 17-26.
4. DETERMINE CRITICALITY OF THE PROJECT: Determine the level of importance for the project. For example, projects involving physical risk are more critical and will require more detailed analysis and design. Projects of high criticality will involve deeper and more careful analyses.
5. CONDUCT ENVIRONMENTAL ANALYSIS: The learning environment is an important consideration in the A-D-L. One should consider the physical, social, and psychological influences of the environment.
Duffy, T. M., Lowyck, J., & Jonassen, D. H. (1992). Designing Environments for Constructivist Learning. New York: Springer-Verlag.
Honebein, P. C., Duffy, T. M., & Fishman, B. J. (1993). Constructivism and the Design of Learning Environments: Context and Authentic Activities for Learning. Hillsdale, NJ: Lawrence Erlbaum.
Additional Source(s): Woodson, W. E. (1981). Human Factors Design Handbook: Information and Guidelines for the Design of Systems, Facilities, Equipment, and Products for Human Use. New York: McGraw-Hill.
M. Duffy, T., & Jonassen, D. H. (Eds.). (1992). Constructivism and the Technology of Instruction : A Conversation. Hillsdale, N. J. : Lawrence Erlbaum.
6. CONDUCT TASK ANALYSES
Zemke, R., & Kramlinger, T. (1982). Figuring Things Out: A Trainer's Guide to Needs and Task Analysis. Reading, MA: Addison-Wesley.
Additional Source(s): Merrill, P. F. (1978). Hierarchical and information-processing task analysis: A comparison, Journal of Instructional Development, 1(2), 35-40.
7. DO PERFORMANCE ANALYSIS
Patton, F. D. (1980). Beyond instructional design: A model for improving human performance, Journal of Instructional Development, 4(2), 27-30.
Additional Source(s): Gilbert, T. F. (1982). A question of performance: Part 1. The PROBE model, Training and Development Journal, 36(10), 21-30.
Harless, J. (1975). An Ounce Of Analysis is Worth a Pound of Objectives. Newnan, GA: Harless Performance Guild.
8. ANALYZE CONTENT
Jonassen, D. H., Hannum, W. H., & Tessmer, M. (Eds.). (1989). Handbook of Task Analysis Procedures. New York: Praeger.
Additional Source(s): Kelley, C. (1994). Determining curricula and exam content in the advanced placement program: Implications for national standards, Education and Urban Society, 26(2), 172-84.
Peters, C. W. (1991). You can't have authentic assessment without authentic content (assessment), Reading Teacher, 44(8), 590-91.
Reigeluth, C., Merrill, M., & Bunderson, C. (1978). The structure of subject matter content and its instructional design implications, Instructional Science, 7, 107-126.
9. CONDUCT LEARNER ANALYSIS
Svinicki, M. D., & Dixon, N. M. (1987). The Kolb model modified for classroom activities, College Teaching, 35(4), 141-146.
Kolb, D. A. (1981). Learning styles and disciplinary differences. In A. W. Chickering (Ed.), The Modern American College. San Francisco: Jossey-Bass.
Jonassen, D. H., & Grabowski, B. L. (1993). Handbook of Individual Differences, Learning, and Instruction. HIllsdale, NJ: Lawrence Erlbaum.
9.1. ADULT LEARNERS
Johnson, D. W., & Johnson, R. T. (1987). Research shows the benefits of adult cooperation, Educational Leadership, (November).
Knowles, M. S. (1984). Designing and managing learning, The Modern American Practice of Adult Education: From Pedagogy to Andragogy. New York: Cambridge.



10. WRITE PERFORMANCE OBJECTIVES
Dean, G. J. (1994). Designing Instruction for Adult Learners. Professional Practices in Adult Education and Human Resource Development Series . ERIC Clearinghouse and Reproduction Services (ED372248).
Additional Source(s): Mager, R. F. (1962). Preparing Instructional Objectives. Palo Alto, CA: Fearon.
Harless, J. (1975). An Ounce of Analysis is Worth a Pound of Objectives. Newnan, GA: Harless Performance Guild.
Reed, L. C. (1993). Achieving the aims and purposes of schooling through authentic assessment, Middle School Journal, 25(2), 11-13.
11. DETERMINE INSTRUCTIONAL/TEACHING/LEARNING STRATEGIES
Wiggins, G. (1989). The futility of trying to teach everything of importance, Educational Leadership, 47(3), 44-48, 57-59.
Schmeck, R. (1988). Strategies and styles of learning: An integration of varied perspectives. In R. Schmeck (Ed.), Learning Strategies and Learning Styles, (pp. 317-346). New York: Plenum.
Rothwell, W. J. (1992). Mastering the Instructional Design Process : A Systematic Approach. San Francisco: Jossey-Bass.
Kember, D. (1991). Instructional design for meaningful learning, Instructional Science, 20(4), 289-310.
Bransford, J. D., Franks, J. J., Vye, N. J., & Sherwood, R. D. (1989). New approaches to instruction: Because wisdom can't be told. In S. Vosniadou & A. Ortony (Eds.), Similarity and analogical reasoning, (pp. 470-497). Cambridge, England: Cambridge University Press.
Schlomo, S. (1990). Cooperative Learning. New York: Praeger.
Smith, R. M. (1990). Learning to Learn Across The Life Span: Jossey-Bass.
Vogel, S. A. (Ed.). (1992). Educational Alternatives for Students with Learning Disabilities. New York: Springer-Verlag.
Border, L. L. B., & Chism, N. V. N. (1992). Teaching for Diversity. San Francisco: Jossey-Bass.
Means, B., Chelemer, C., & Knapp, M. S. (Eds.). (1991). Teaching Advanced Skills to At-risk Students: Views from Research and Practice. San Francisco: Jossey-Bass.
Additional Source(s): Putnam, J. W. (Ed.). (1993). Cooperative Learning and Strategies for Inclusion: Celebrating Diversity in the Classroom. Baltimore: Paul H. Brookes Pub. Co.
Dodd, E. L., & Brock, D. R. (1994). Building partnerships with families through home-learning activities, Dimensions of Early Childhood, 22(2), 37-38, 46.
12. Develop Motivation Plan
Keller, J. M., & Kopp, T. W. (1987). An application of the ARCS model of motivational design. In C. Reigeluth (Ed.), Instructional Theories in Action, . Hillsdale NJ: Lawrence Erlbaum Associates.
Keller, J. M. (1983). Motivational design of instruction: A theoretical perspective. In C. M. Reigeluth (Ed.), Instructional design theories and models: An overview of their current status, (pp. 383-433). New York: Lawrence Erlbaum.
Additional Source(s): Lepper, M. R. (1988). Motivational considerations in the study of instruction, Cognition and Instruction, 5(4), 289-309.
Lepper, M. R., & Chabay, R. W. (1985). Intrinsic motivation and instruction: Conflicting views on the role of motivational processes in computer-based education, Educational Psychologist, 20, 217-230.
Malone, T. W., & Lepper, M. R. (1987). Making learning fun: A taxonomy of intrinsic motivations for learning. In R. E. Snow & M. J. Farr (Eds.), Aptitude, Learning, and Instruction: III. Conative and Affective Process Analyses, (pp. 223-253). Hillsdale, NJ: Erlbaum.
13. DEVELOP INSTRUCTIONAL BLUEPRINT
Recommended Source(s): Greer, M. (1992). Id Project Management : Tools and Techniques for Instructional Designers and Developers. Englewood Cliffs, NJ: Educational Technology Publications.
Note: The source above is highly recommended for new project managers.
Additional Source(s): Hoey, R. (Ed.). (1994). Designing for Learning : Effectiveness with Efficiency. East Brunswick, NJ: Nichols Pub. Co.
Gagne, R. M., Briggs, L. J., & Wager, W. W. (1992). Principles of Instructional Design. (4th ed.). Chicago: Holt, Rinehart & Winston.
Briggs, L. J. (1981). Handbook of Procedures for the Design of Instruction. Englewood Cliffs, NJ: Educational Technology Publications.
Einseidel, A. A. (1984). Improving Project Management.
Hannum, W. H., & Hansen, C. (1989). Instructional systems development in large organizations. Englewood Cliffs, NJ: Educational Technology Publications.
Kemp, J. E. (1985). The Instructional Design Process. New York: Harper & Row.
Dick, W., & Carey, L. (1990). The Systematic Design of Instruction. (3rd ed.). Glenview, IL: Scott Foresman.
Romiszowski, A. J. (1981). Designing Instructional Systems : Decision Making in Course Planning and Curriculum Design. New York: Kogan Page.
14. DEVELOP DIFFUSION, ADOPTION, IMPLEMENTATION PLAN
Knowles, M. S. (1983). Creating Lifelong Learning Communities (Conceptualizing All Social Systems as Systems of Learning Resources). ERIC Clearinghouse and Reproduction Services (ED252694 ).
Additional Source(s): Kaufman, R., Stakenas, R. G., Wager, J. C., & Mayer, H. (1981). Relating needs assessment, program development, implementation, and evaluation, Journal of Instructional Development, 4(4), 17-26.



15. Conduct formative evaluation based on criterial objectives
Cunningham, D. J. (1991). Assessing construction and constructing assessments: a dialogue, Journal of Educational Technology, 5, 13-17.
Meyer, C. A. (1992). What's the difference between "authentic" and "performance" assessment?, Educational Leadership, 49(8), 39-40.
Nott, L. et al. (1992). Scoring rubrics: an assessment option, Science Scope, 15(6), 44-45.
Additional Source(s): Pate, P. E., et al. (1993). Designing rubrics for authentic assessment, Middle School Journal, 25(2), 25-27.
Popham, W. J. (1993). Circumventing the high costs of authentic assessment., Phi Delta Kappan, 74(6), 470-73.
Stiggins, R. J. (1991). FacIng the challenges of a new era of educational assessment, Applied Measurement in Education, 4(4), 263-73.
Zaharis, J. K., et al. (1993). A proposal for a comprehensive national assessment plan, International Journal of Educational Reform, 2(3), 292-95.
Wiggins, G. (1992). Creating tests worth taking, Educational Leadership, 49(8), 26-33.
Wiggins, G. (1993). Assessment: Authenticity, context, and validity, Phi Delta Kappan, 75(3), 200-08, 210-14.
16. Conduct summative evaluation of learning
Stiggins, R. J. (1991). Facing the challenges of a new era of educational assessment, Applied Measurement in Education, 4(4), 263-73.
Wiggins, G. (1993). Assessment: Authenticity, context, and validity, Phi Delta Kappan, 75(3), 200-08, 210-14.
Marjoribanks, K. (1983). The evaluation of a family learning environment model, Studies in Educational Evaluation, 9(3), 343-51.
Additional Source(s): Hughes, S. (1993). What is alternative/authentic assessment and how does it impact special education?, Educational Horizons, 72(1), 28-35.
Kaufman, R., Stakenas, R. G., Wager, J. C., & Mayer, H. (1981). Relating needs assessment, program development, implementation, and evaluation, Journal of Instructional Development, 4(4), 17-26.
Zaharis, J. K. A. O. (1993). A proposal for a comprehensive national assessment plan, International Journal of Educational Reform, 2(3), 292-95.
Walberg, H. J., & Haertel, G. D. (1984). Community influences on learning, Evaluation in Education: An International Review Series, 8(1), 3-73.
Markle, S., & Tiemann, P. (1985). Analyzing Instructional Content: A Guide to Instruction and Evaluation. (3rd ed.). Champaign, IL: Stipes Publishing.
Hughes, S. (1993). What is alternative/authentic assessment and how does it impact special education?, Educational Horizons, 72(1), 28-35.
Powell, J. C. (1993). What does it mean to have authentic assessment?, Middle School Journal, 25(2), 36-42.
Touzel, T. J. (1993). Portfolio Analysis: Windows of Competence . ERIC Clearinghouse and Reproduction Services (ED356207).



Instructional design projects always take varied forms. Large-scale programs are usually more elaborate and critical. These programs often require detailed analyses before any design and development phases take place. Large-scale programs also require more control and tracking over the various components. Models that integrate all components of A-D-L are more efficient, rigid, and expensive to implement.
With small-scale programs, there is often more flexibility and creativity in all components of A-D-L. Some of the component tasks may also be excluded depending on the program goals and restraints. The design and development phase may sometimes, although rarely, take place simultaneously with analyses.
In all cases, formative evaluation should be a component that occurs throughout the A-D-L project timeline. Strategies for evaluation and assessment are useful for identifying problems and discovering new opportunities before the instruction is implemented.
A number of recipes and ingredients are available from the menu of instructional design. No single recipe is best or appropriate for all situations. When in doubt, follow those procedures that are sequential and linear in form. When possible, consult models or procedures and improve upon them with fresh approaches that are more appropriate to your given problem situation. Finally, report on your approaches and the success of your innovations. There is always room for another item on the menu.



Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice-Hall.
Edmonds, G. S. , Branch, R. C. , & Mukherjee, P. (1994). A conceptual framework for comparing instructional design models, Educational Technology Research and Development, 42(4), 55-72.
Hlynka, D. , & Belland, J. C. (Eds. ). (1991). Paradigms Regained : The Uses of Illuminative, Semiotic, and Post-Modern Criticism as Modes Of Inquiry In Educational Technology : A Book of Readings. Englewood Cliffs, N. J. : Educational Technology Publications.
Saettler, P. (1990). The Evolution of American Educational Technology. Englewood, CO: Libraries Unlimited.
Schunk, D. H. (1991). Learning Theories: An Educational Perspective. New York: Macmillan.
Seels, B. , & Richey, R. C. (1994). Instructional Technology: The Definition and Domains of The Field. Washington, D. C. : Association for Educational Communications and Technology.




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